How bouncing a basketball leads to the boardroom

If you take a close look, sport across the entire world is about much more than just scoring the winning touchdown, hitting a ninth-inning home run, or even timing the perfectly placed header into the corner of a soccer net.

From one end of the earth to the other, the games we play are an important part of each society and culture. Schools, community centers and businesses offer a wide range of competitive opportunities for a wide range of age groups to bond people and fulfill their need for acceptance.
Of course, playing organized games helps us to stay fit physically and there’s a real need for that here in the United States. According to the President’s Council on Fitness, Sports & Nutrition, only one third of American children are physically active on a daily basis and less than 5% of adults are active for the recommended 30 minutes a day.
So it’s clear that we all need to do more to stay in good physical shape, but there’s more to being fit than putting down the smartphone to pick up a baseball glove or making time in a busy workday for a trip to the local gym.
We all need to get and stay active because sports builds character—kicking and catching a ball or even shooting a puck at a net builds up a set of values and actions that sets the bar for how people should act in daily life after they’ve left the arena. Playing organized games teaches us how to polish those character attributes that are important to be a fully rounded member of society and can lead to success in business after we hang the cleats up. Here’s a quick scorecard of the things playing sports can teach us.

Understanding Nothing Worth Having Comes Easy

You don’t get to a corner office in life by taking an easy elevator ride from the bottom floor all at once. It may not seem like it when you see a younger person missing a jump shot on the corner basketball court over and over again, but they’re learning a life skill that could easily wind them up in a six-figure job later in life.
Why? Because people who made it in the business and professional world will tell you nothing comes easy and learning how to master small skill sets leads to bigger more complicated ones. Taking baby steps as a youngster on the playing field helps your son or daughter to put together a library of previous experiences and skills they can build on.


People in sports call it Honoring The Game and it’s a great life lesson that you can take with you once you understand that it’s really all about respect. As the old saying goes it’s not about whether you win or lose but how you play the game… and how much respect you show for the coaches, teammates, opponents and people who made it all possible.
The Positive Coaching Alliance (PCA) sums it up best by drawing an analogy to a car’s gas tank. The emotional tank for young players is filled by the coaches and people around them and they can go further in their endeavors when everything is topped up with mutual respect and positive guidance.

Being A Team Player

Even the ex-quarterback that’s a new CEO knows it takes a team effort to make any company run. Learning that all-important life lesson can start early by teaching children giving 100% and working with those around them helps to bring out their best too. The idea behind making yourself better, making the team better, and finally making the game better translates well into adult life as a person who has a caring disciplined nature.
Developing The Mindset for Success.
Competitive athletes and people who play sports at other levels quickly come to understand that they need to work on several attributes above and beyond the physical ones. These are the kinds of character traits that come in handy later on when the athletes exchange sneakers for loafers and enter the business world. They include:

  • Fostering and developing excellent time management skills.
  • Learning when calculated risks are appropriate and when they aren’t
  • Being able to develop skills for handling different kinds of pressure situations
  • Learning from both success and failure.

70175_576819_img_54591360Here’s a few other ideas where playing sports can help you develop the characteristics that will come in handy later in life. Most of the ideas here rest on the notion that practice will make you better but chasing perfection will only leave you disappointed. Getting better at improving through constant effort is a lifelong endeavor that children can learn at an early age as part of a team.
Sports also helps you to focus on what you can control which means zeroing in on your effort and not obsessing with the outcome. Knowing the difference between what you can influence and what you can’t do anything about is a valuable life lesson that works in a variety of different circumstances.

Leave Mistakes Behind

There is also a great place for mistakes and that’s in the past. Professional athletes learn to get past the things they’ve done wrong and only focus on them long enough to learn. The bigger the mistake, the more chance there is to stay away from doing the same thing again if you view it through the correct lenses.

The Next Level

Playing sports is a big part of North American society. Everywhere you look there are arenas and backyard diamonds, basketball nets and soccer fields on every corner. Here at Altitude Sports Marketing, we are driven by our dedication to taking your sports marketing to the next level. We love sports and our passion for all kinds of games drives us to specific techniques that target the right corporate sponsors.
Our team incorporates 20 years of experience in sales and upper-level management and the excellent background of a former All-American track athlete who continues to serve today as a high school track and field coach. Here at Altitude Sports Marketing, we’re always at the ready to help you put our expertise to work for you. Why not get in touch today?

Leave a Reply