The next time you are at your favorite sporting event wearing the jersey with your team’s logo on it and cheering them on, take a moment to consider how important that badge really is.
Every uniform and all the other ways you hear and see about your favorite team has some smart minds working the levers of a business called sports marketing. When your team is on the one-yard line and its fourth and goal to go or pressing hard for a three point shot that will win the game in overtime, you might not even be aware of all the good things this industry can do for you even after you’ve left the arena.
We all know that sports is big business today and diehard fans have a number of different channels to follow their teams on including websites, online media channels and a variety of other avenues. However, you might not even be aware that your local favorite sports team is helping to build the city you live in and help the economy there in several different ways by:
- Fostering Civic Pride. People like to identify with the town or city they live in and feel like they belong. The cultural institutions and other factors like the climate they share and the sports franchises all come together to create a good feeling about a particular location. Seeing someone wearing the hometown jersey during the playoffs and sharing conversations about the latest game are great ways that people bond together. The branding that identifies sports teams is part of the glue that makes a society whole.
- Raising The Profile. A sports franchise that has been branded correctly is an investment in the city that’s just as important to attract business as good commercial tax rates. Smaller towns can raise their profile and attract business with the kind of national attention that sports marketing properly done can bring. Bring a championship or event on a national scale to your city and people can’t help but wonder about all the other good things you have there.
Brands Build On Logos
Don’t think for a moment that the familiar crest on the front of the shirts and hats worn by loyal fans aren’t the center of these marketing efforts. At least if you do, don’t say it out loud when you’re in New York City. Way back in the 1970s, someone decided to give away baseball caps with the team’s signature logo on the front and the rest is sports marketing history.
Facilities build economies too
Those seats you enjoy at the local diamond are a small part of the bigger whole and it makes a difference to the overall economy of the town you live in too. Communities associate themselves with the buildings where their teams play and those buildings in turn are thought of as a favorable place to enjoy leisure time. The natural end of that cycle is bigger stadiums and more jobs for the locals.
Branding any stadium with features that make it attractive to further investment in the area helps. The World Games Stadium in Koashiung, Taiwan has actually outranked other places like Cowboy’s Stadium and Wembley Stadium in at least one poll. Why? At least partially because it is filled with 8,844 solar panels and that makes it the largest solar panelled stadium in the world.
Whitepsaces and Websites
Sports marketing understands how to make the most of innovation and of course that includes having a great website that attracts people to the team. Having a website today is as important as having a business card was. Everything works together with a great branding effort and making one of these sites inviting goes a long way to building up the entire brand. The people are always the target market here and that should include fans sponsors and of course club members.
Emotional Connections Engage
One of the biggest foundations of sports marketing is engaging the fan emotionally. Not only is that part of the business but part of the fun everyone enjoys. A big element of what really works is everyone working together and when fans can share content, they feel like they’re more a part of the team.
Live chats and apps for mobile devices help to build up communities of loyal fans that in turn spend their money in their communities. Likes, shares and comments are the stuff that bonds people together under the brand of their favorite sports team and makes them all feel like they share a common experience.
Sports always brings people together and people build the communities they enjoy. Fans who are passionate love to share their insights about favorite players and the big game and sports marketing has a place as the gasoline to run that engine. It’s a business that has specific clients but the influence of this industry spreads out for the common good to supply an enjoyable experience for the fans and to strengthen the communities they live in.
Here at Altitude Sports Marketing, our passion for the world of sports makes it easy to drive our business forward. Knowing that we are doing our part to help build successful brands for professional sports franchises and college athletic departments is enhanced by the fact we’re helping the communities they play in.
We’ve been developing and tailoring our specific approach so that it works in a local market while at the same time fostering and maintaining national and international reputations for years. We pride ourselves on a series of carefully planned strategies to maximize every tool at our disposal and see our business relationship with any organization as a partnership that aims toward a common goal.
We have a disciplined approach to finding you sponsorship and ticket sales. Our focus is on identifying and amplifying your culture and values to get the word out on who you really are as a team and organization. Getting in touch with us is as easy as filling out our convenient online form, phoning us or using one of the email addresses we prominently list on our Contact Page.